What’s new

Stories from the journey - new acquisitions, team updates, and behind-the-scenes at Abugo.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Acquisitions
January 14, 2026

Abugo acquires AI marketing platform Tanganica

ABUGO acquires Tanganica, an AI marketing platform that helps e commerce businesses automate and optimize digital marketing across channels from a single interface.

Team
December 1, 2025

New Headquarters in Brno

All Abugo products are now under one roof in Brno. Our new headquarters improves collaboration, supports our AI first approach, and creates a shared space where teams across the group can work together more effectively.

Team
June 30, 2025

Abugo Summer Party

Abugo hosted a two day Summer Party in Brno where teams from all around the world met in person to connect, celebrate and enjoy time together. The program included a boat trip, grill party, evening celebration and a sports day that followed. The event captured the culture of Abugo openness, collaboration and a strong sense of community making it an inviting place for future colleagues.

Updates
October 2, 2024

Introducing Abugo: Making commerce simple

Abugo is a new European technology group bringing together Shopsys, Reservio, Smartsupp, Survio, Convertim and Sounds Good Agency to create a unified ecosystem for ecommerce, services and customer experience. By combining leading products in online stores, scheduling, customer communication, checkout optimization and digital growth, Abugo delivers a connected suite of tools that helps businesses operate and scale more efficiently. Led by CEO Petr Svoboda and supported by experienced investors, the group aims to become a major force in modern commerce technology.

Stay ahead in e-commerce with exec by Abugo

exec magazine

The go-to magazine for e-commerce managers. Get exclusive insights, sharp data analysis, expert debates, and must-know research to power your next strategic move.
Show more

exec talks

A deep-dive e-commerce podcast featuring candid conversations with standout personalities from Czech and Slovak e-commerce. Hear their stories. Get inspired.
Show more

exec fresh

The freshest e-commerce news - local and global - delivered to your inbox every Wednesday at noon. Skip the endless browsing. We handpick what really matters.
Show more