Introducing Abugo: Making commerce simple

Abugo is a newly formed technology group uniting six strong companies from Central Europe Shopsys, Reservio, Smartsupp, Survio, Convertim and Sounds Good Agency. Together, they create a comprehensive ecosystem for ecommerce, services and customer experience. Shopsys brings enterprise ecommerce development supported by Convertim for checkout optimization and Sounds Good Agency for digital growth. Reservio provides a global scheduling and payments platform for service based businesses. Smartsupp delivers AI powered customer communication and automation. Survio enables companies to gather insights through surveys and feedback tools. Led by CEO Petr Svoboda and backed by Reflex Capital and Novira Capital, Abugo aims to become a leading European commerce technology group offering merchants a connected set of tools to grow more easily and efficiently.

Introducing Abugo: Making commerce simple
Category
Updates
Read time
10
min
Published on
October 2, 2024

Abugo brings together leading SaaS and digital commerce companies from across Central Europe into one unified group: Shopsys, Reservio, Smartsupp, Survio, Convertim and Sounds Good Agency. By combining these proven products and expert teams under one strategic umbrella, Abugo is creating a strong and scalable ecosystem that helps businesses grow online with simplicity and confidence.

A complete portfolio of commerce and customer experience products.

Shopsys

A long established developer of enterprise level ecommerce platforms, including custom storefronts, large scale marketplace solutions and modular technology for high traffic retailers. Shopsys also includes:

- Convertim, a fast and frictionless checkout solution that helps merchants boost conversion rates.
- Sounds Good Agency, a specialist team focused on performance marketing, brand building and digital growth for ecommerce clients.

Reservio

A global booking and scheduling platform that helps service based businesses manage reservations, staff and payments in one place. Reservio also provides native mobile apps for end customers and an expanding set of tools for client communication and commerce.

Smartsupp

A communication and AI chat platform that enables merchants to connect with their customers through live chat, chatbots and automated support flows. Smartsupp focuses on increasing conversions and improving the overall customer experience.

Survio

A survey and feedback platform designed to help companies collect insights, understand customer needs and make informed decisions based on real data.

Aligned leadership and vision

The group is led by CEO Petr Svoboda. All founding teams remain in place and continue to run their respective companies while benefiting from shared expertise, technology, investment and strategic direction. All original owners have become shareholders of Abugo, creating full alignment and long term commitment to the group vision.

Backed by experienced investors

Abugo is supported by Reflex Capital and Novira Capital, two well known investment partners with deep roots in the technology and ecommerce space.

Our direction

Abugo aims to build one of the strongest commerce technology groups in Europe. By combining complementary products, shared infrastructure and cross company innovation, we are creating an ecosystem that helps merchants run and grow their businesses more efficiently.

Welcome to Abugo. One group. More products. Bigger possibilities.