The Czech SaaS group ABUGO is expanding its portfolio with the acquisition of Tanganica, an AI marketing platform focused on online retailers. The acquisition represents another step in the group’s long term strategy to grow not only organically, but also through targeted acquisitions of high growth technology companies.
Tanganica enables e-commerce businesses to launch, manage, and optimize digital marketing across channels from a single interface. The platform covers PPC campaign management, analytics, reporting, and AI driven creative generation, significantly simplifying performance marketing and data driven decision making.
“Our long term vision is Make Commerce Simple. Tanganica fits naturally into this vision with its AI marketing platform. At a time when performance marketing is under increasing pressure to deliver efficiency, we see automated and data driven solutions as critical to the future growth of e-commerce,” says Petr Svoboda, CEO of the ABUGO group.
According to Filip Svarovský, CEO of Tanganica, joining the ABUGO group brings three key benefits. Global know-how in scaling products across dozens of markets, strong operational support in finance, HR, legal, and administration, and a significant overlap in target customers with other companies in the group, especially Smartsupp and Sounds Good.
As with other companies in the group, Tanganica will continue to be led by its existing management team, which will remain fully focused on further product development and delivering customer value.
All of the group’s steps during its first year were deliberately guided not only by the growth strategies of the existing portfolio companies, but also by ambitions to grow through new acquisitions. According to Petr Svoboda, discussions with other potential companies take place almost on a weekly basis, and it is therefore no longer a question of whether the group will expand further, but only when.
“What I can already share today is that with several other companies we are already in very advanced stages of discussions. ABUGO is now a group that companies want to join, because we are able to accelerate what they have already built. We do not want to change a company’s DNA. We want to give them an environment in which they can fully focus on their product and growth, without having to deal with things like financial reporting, hiring, or falling behind in AI and automation,” Svoboda concludes.
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